Scotiabank Toronto Waterfront Marathon unveils Honest Ed’s themed medals

The Canada Running Series, organizers of the Scotiabank Toronto Waterfront Marathon, announced today that Honest Ed’s will be the featured landmark on this year’s 25th anniversary finishers’ medals for the marathon, half-marathon and 5K events, to be run on October 19th.

This will be the seventh year of the “Landmark Collectors’ Series” that has previously featured old and new city halls, the Flatiron Building, the Princes’ Gates and the ROM. The medals will be taken home by more than 25,000 participants to 60 countries around the world.

“We’re thrilled to have Honest Ed’s on this year’s medal,” said race director Alan Brookes. “Runners come from around the world to take part in the event, and they are looking for not just a life achievement, but a Toronto experience.”

With Ed’s famous birthday parties, Christmas turkey giveaways and the growth of the surrounding Mirvish Village, Honest Ed’s has also been an important part of building our community.

“Thank you for letting us be part of this year’s Scotiabank Toronto Waterfront Marathon and such a special anniversary,” said David Mirvish. “Thanks for honouring our store, for providing an opportunity for so many charities to raise funds for good causes, and for putting Toronto on the running map. My father would treasure this medal.”

Manager Russell Lazar has worked at the store for 55 years, all but the first 10 years of its existence. He closed today’s ceremony by unveiling the latest sign in Honest Ed’s emporium: Don’t Just Stand There – Start Training!

The iconic store will close it’s doors at the end of 2016. The land the retailer sits on has been sold to Vancouver developer Westbank Projects along with part of neighbouring Markham Street.

On Oct. 19, race day, the corner of Bloor Street and Bathurst Street is also a great place to watch the masses of runners go by, just past the 3K mark.

Don’t just stand there – cheer!