Canadian elites run #likeagirl

On Sunday night while the Super Bowl was on, amid the dancing sharks and dad-centric advertising, Always ran an ad prompting viewers to change what it means to run “like a girl.”

The director asks those in the commercial what it means to run like a girl, getting a spectrum of results.

Though the campaign isn’t actually new – it’s been running since last summer – the hashtag generated a lot of interest during the Twitter storm that is the Super Bowl.

Run #LikeAGirl pic.twitter.com/78PIDeMuuS

— Ellie Greenwood (@eLLiejG) February 2, 2015

Run #LikeAGirl pic.twitter.com/dZRO3vSVxz

— Kim Doerksen (@kadoerks) February 2, 2015

“@AntSifuentes: What does it look like to run like a girl? “Run as fast as you can.” Damn straight pic.twitter.com/gf7GMFAjBu” I run #LikeAGirl

— Nicole Sifuentes (@ndsifuentes) February 2, 2015

I for sure #runlikeagirl. Shakeout run time in the snow storm #LikeAGirl

— sasha gollish (@SGollishRuns) February 2, 2015

Run #LikeAGirl racing the boys! pic.twitter.com/vZhPJhpbCQ

— Marilyn Arsenault (@1fastdiva) February 2, 2015

Proud to #run #LikeAGirl pic.twitter.com/IXuhANozDw — Noelle Montcalm (@noellemontcalm) February 2, 2015

Yup, I run #likeagirl. I also work hard #likeagirl, get sh*t done #likeagirl and am smart #likeagirl. pic.twitter.com/B5ZIC5an9z — Suzi Fevens (@suziconfesses) February 2, 2015