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Usain Bolt’s retirement goal: bring his brand’s Jamaican flavours to the UK

Usain Bolt

Usain Bolt

Usain Bolt is making it clear that his goals are not just limited to the track. He’s not even two weeks into his retirement and he’s throwing himself into the restaurant business. 

This week, reports have been circulating announcing that the Jamaican sprinter is opening up 15 Jamaican and fast food eateries in the UK. Now that his focus is off the track, he’s ready to invest his time and energy in these restaurants, called Tracks & Records, which are set to open over the next five years.  The locations will be serving a mix of fast food and authentic Jamaican cuisine. 

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According to Huffington Post UK, on the menu of his restaurant brand will be island classics like jerk chicken and pork, rice and peas (would it be a Jamaican food spot without it?), janga soup (a hearty soup made with crayfish or shrimp), and burgers. Obviously that menu has yet to be confirmed and is likely to change. 

Bolt just had his final race at the World Championships in London. Unfortunately, during his last time running in the spotlight, a hamstring injury brought him to the ground. He has to go through three months of rehab before the injury will have healed. 

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Does the name Tracks & Records spur a bit of déjà vu? It’s because the restaurant chain isn’t exactly new; those from Kingston, Jamaica first saw a Tracks & Records restaurant open its doors back in 2011. That restaurant serves Jamaican staples like jerk pork and chicken, plantain, rice and peas, festival and fresh fruit juices. Oh, to answer the obvious runner question, yes there’s an array of pasta dishes on the menu. There’s a second location open already in Ochos Rios, Jamaica.

 

Real Authentic Jamaican Jerk! Are you ready for a monumental weekend? It begins at Usain Bolt’s Tracks and Records! #UBTR #TracksandRecords

A post shared by Usain Bolt’s Tracks & Records (@ubtandr) on

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The company that owns Tracks & Records is called Franjam, which the unbeatable sprinter is a partner of. According to the news report, the company has been in communication with SME Group (which is in charge of KFC and Pizza Hut) about opening up the 15 venues in the UK. 

 

Come inside! The beers are cold and the jerk pork spicy! repost @yvonnegraybishop “Tracks and Records” in Ocho Rios.

A post shared by Usain Bolt’s Tracks & Records (@ubtandr) on

Bolt hasn’t exactly kept his love of food a secret. During the Olympics in Brazil last year, he made a beeline for the McDonald’s chicken nuggets and posted photos and videos of him snacking in the Athletes Village. At the 2008 Olympics, he apparently ate 100 chicken nuggets per day… 

The sprinting star has also said in the past that in his retirement, he’s likely to start a family

 

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