A few months ago, Brendan Urlocker, ultra-trail runner and community fun creator at Salomon (Marketing Associate, Consumer Experience) had an idea. Inspired by Rickey Gates’ Every Single Street in San Fransisco, he wanted to bring friends together and do the same in Stanley Park. On August 11, the idea came to fruition and the Salomon Vancouver Team executed a unique experience for the trail running community.
For most Vancouverites and tourists, Stanley Park is known for its stunning seawall, which circumnavigates 405 hectares of forest in downtown Vancouver. The Park was once home to many indigenous peoples for thousands of years, and remains on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh peoples. The land is also home to over 27K of urban trails, and the entire Salomon Vancouver Team came together to help showcase the landmark.
The entire Salomon Vancouver Team came together to make the event special. Even injured runners such as Salomon Ambassador Katie Mills contributed to the vision, biking filmmaker Brice Ferre around the park to do his magic. The team ran (or biked) from the Salomon Vancouver store in West Vancouver over the Lions Gate Bridge to explore 24K of trails over three hours in Stanley Park–all while avoiding the concrete seawall. Snacks and Suunto watches helped the community fuel and navigate early on a Sunday morning.