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STWM reveals 30th anniversary race shirt

This year's metallic design celebrates 30 years for the Scotiabank Toronto Waterfront Marathon

The Scotiabank Toronto Waterfront Marathon revealed the 2019 race shirts at the Yonge and Wellington Running Room on Tuesday evening. Designer Richard Kuchinsky of Directive Collective and Jessica Kuepfer of New Balance joined STWM event director Charlotte Brookes and several dozen runners training for the October 20 marathon or half-marathon, who all set off for a group run after the festivities.

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STWM 2019 marathon shirt designed by Richard Kuchinsky. Photo: Edison Yao

Brookes, who is the daughter of race director Alan Brookes, recalled with amusement the race’s first iteration as part of the Coors Light Series (“a six-pack of races”) back in 1989, and marvelled at how far the event, and the running community, have come since then.

Richard Kuchinsky and Jessica Kuepfer at STWM 2019 shirt reveal. Photo: Edison Yao

Kuchinsky spoke briefly about his inspiration and the shirt’s design elements. This is the first time the race has used a metallic print on a technical shirt, which features 30 concentric rings for the IAAF Gold Label race’s 30 years, and the Toronto name around the centre. The rings themselves represent both the waves of Lake Ontario and the energy that emanates from each runner. The marathon shirt is gold on black, the half-marathon shirt is silver on black, and the 5K is gold on orange. Each shirt also features a special 30th edition badge near the hem on the right-hand side.

Kuchinsky also designed the STWM 2018 shirt.


Kuepfer spoke about New Balance’s pride in its association with the event, and her own personal love for the Scotiabank course, which she runs every year. Addressing the crowd, she asked how many were running their first marathon on October 20, and gave them her best advice: “Do the training!”

Richard Kuchinsky at STWM 2019 shirt reveal. Photo: Edison Yao

The running route maps for the evening were provided by the Running Rats running club.

If you’re not signed up yet, do it today: the price goes up at midnight. (Click here to register.)