Arc’teryx and Strava partner to invite you outdoors
The companies have created a challenge to encourage athletes of all abilities to go outside this May
During the month of May, Arc’teryx and Strava have come together to create a challenge designed to get athletes of all levels outside. It’s part of the Outer Peace initiative, which aims to enable more people to access nature, and is open to a broad level of activities, including Ride, Run, Wheelchair sports, Swim, Walk, Hike, Canoe, Handcycle, Inline Skate, Kayak, Rock Climb, Roller Ski, Row, Stand Up Paddle and Surf.
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The Global Outer Peace Challenge runs from May 17 to June 6. In this challenge, participants spend 20 minutes doing an outdoor activity, four times per week for the entire three-week period. Anyone who completes this task will receive a promotion code that they can use online or in-store. Anyone across Canada is eligible to participate.
Arc’Teryx is starting 2021 with the goal of bettering the human experience by connecting people to the transformative power of nature. To do so, they have launched the Outer Peace initiative and committed $1 million to support brand partners who are working to address structural inequalities and barriers to the outdoors, so those who have been excluded from access to nature have the opportunity to find “outer peace.” George Weetman, Vice President of Brand and Digital Commerce at Arc’teryx, explains that the calming and healing effects of nature are what has driven the company’s obsessive spirit of design.
“The challenges of 2020 brought to light the importance of physical and mental wellness, and we were inspired to launch Outer Peace by asking, ‘What does the world need, and what can we do to help?'” Weetman said. “Spending time in nature is at the core of who we are, and we are here to inspire others to open their doors and step outside so they can find peace – even in the harshest of weather.”
With the weather beginning to warm up in most places across the country, now is a great time to grab your trail shoes and get out into nature. This fun, approachable challenge is the perfect way to kick-start your spring and summer running routine, or to encourage friends and family members to get out and enjoy the outdoors. To learn how to participate in the challenges, visit the Arc’Teryx website.
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