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Out of gels? Heinz Ketchup packets can be your new alternative

This is not a joke

Heinz Ketchup Run Photo by: Kraft/Heinz Canada

If you’re searching for a thrifty way to fuel your long run without those fancy and expensive running gels, Heinz’s new “Run On Heinz” campaign has got you covered, and is posting the location of free ketchup packets along your running routes.

In celebration of marathon season, Heinz has unveiled their Run On Heinz campaign, guiding runners to locations where they can snag free Heinz ketchup packets. Crafted by the Heinz brand, this innovative campaign is making its debut in New York, San Francisco and Toronto.

The ketchup maps are available on the world’s largest running apps, Strava and MapMyRun. Runners can grab these free Heinz ketchup packets at select Burger King and Rosie’s Burgers locations in Toronto.

The best whole food alternatives to gels

This campaign is perfect for any passionate ketchup fanatics who need their favourite condiment to power their upcoming run. You might be wondering, “Why swap my nutritious Maurten for ketchup?” Well, surprisingly, ketchup is packed with health benefits. It’s formulated with electrolytes, potassium, and magnesium—perfect for performance and recovery. Plus, it makes those less appealing healthy foods a delight to eat (but ketchup lovers already know that).

Heinz Ketchup Run
Photo: Kraft/Heinz Canada

So, for those craving a quick hit of essential minerals during their next long run, Heinz Ketchup packets offer an easy, portable solution. The “Run On Heinz” routes promise to be a game-changer for runners seeking that extra boost.

Runners are encouraged to share their experiences of how Heinz ketchup fuels their runs by tagging @Heinz on Instagram.

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